“Tribes” of internet users

Mike | December 7, 2009 in Learning IT | Comments (0)

When you’re learning to use the Net better, it can be helpful to know where you stand in relation to everyone else. There have been numerous attempts to divide internet users into marketing group or tribes: one recent attempt has been the Digital Anthropology Report, which ranks people from Digital Extroverts to Timid Technophobes. The digital divide is not a crude division between the tech-savvy and the luddites: one noticable trend is the increasing number of people who use the Net all the time through mobile devices, but don’t, for example, blog or even send much email. You can take the quiz here to see where you fit.

The Pew Research Center’s internet project has another more nuanced online survey, with categories like Digital Collaborator, Roving Node, and Technology Indifferent. Pew are interested in whether people are creating or just passing on information, and whether they use their phone for voice only or as a window onto the Net. I’d be interested to see whether the availability of broadband, and the cost of cellphone web surfing, affect the usage patterns of New Zealanders compared with the results of these UK and US-based surveys.

If you feel like taking both quizzes, do share in the comments whether the results agree with one another, and if you think they reflect how you use the internet.

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